TFF had a tradition of using logo-centric visuals, but our goal in the 2013 work was to amplify the visual language, making it bolder and more memorable. We made a tactile, three dimensional version of the logo and shot it in various locations pertaining to the festival and film making. A social teaser campaign cryptically placed letters from the logo in situ, allowing the audience to watch the logo literally come together piece by piece out in the community. The response was tremendous, connecting with film lovers and industry people alike. The campaign rolled out across print, broadcast and interactive, beginning with awareness print and outdoor ads showcasing the dates of Festival. The campaign then extended to collateral, event signage, and digital advertising and social media.
Role: Creative Director