The Tribeca Film Festival 2014 campaign is based on the New Rules of Film concept. The "Rules" are a collection of tweaked common thoughts that are shaping the conversation about film. Quips on how films are funded to how we view them. We were drawn to the idea because it spoke to film enthusiast and industry alike. We created a style guide that and developed a visual language that was applied to signage, marketing materials, merchandise, and digital executions. The result was a amazingly looking and sounding campaign.
Role: Creative Director