Daniel Dickson is a creative director and systems designer. Brand, product and broadcast experience at Apple, Google Cloud, Vevo and Tribeca, building the frameworks that let distributed teams move with decisiveness and coherence.

The work has taken different shapes depending on the place. At Apple Music it was a refreshed brand that gives each way of listening its own identity, so people can find what they want to hear. At Apple TV Sports it is the design infrastructure behind live broadcast. Google Cloud needed Cloudstyle, a system that brought the brand in line with its Progress strategy; Vevo needed something lighter, a framework artist franchises and live events could share; Tribeca needed an identity and an in-house team strong enough to hold a hundred-plus projects together each spring. Underneath all of it is the same idea: one framework a lot of people can work inside, so the whole holds together.

Field of Action is where that thinking continues: writing, research and experiments in creative systems and design governance.