Selected work

Selected work from Google Cloud, Apple, Vevo and Tribeca. In each case, one framework that let a lot of people make decisions and still have the whole hold together.

Google Cloud

Google Cloud

2019–2021 · Design Lead

Cloudstyle, aligned with the Progress strategy.
Apple Music

Apple Music

2021–2024 · Creative Lead

Wayfinding. Radio 2.0, Apple Music Live, Holidays and the artist-led radio brands.
Apple TV Sports

Apple TV Sports

2024–Present · Creative Lead, Sports Broadcast and Product Featuring

Design infrastructure for live sports, on air and on the product: MLS and Friday Night Baseball.
Vevo

Vevo

2015–2019 · Creative Director

A lightweight framework for artist franchises, live events and the product.
Tribeca Film Festival

Tribeca Film Festival

2012–2015 · Creative Director

An institution given an editorial voice: Summer Fridays, Mood Music and a festival identity of its own.